No-Social-Media-300x300Putting all of your eggs in one basket can be a risky move. Putting your business marketing efforts into one (or several) network that you have no control over is even riskier. When using social media sites such as Facebook, you grant them permission to use and share your content with others in anyway they wish and, besides backing up your social media profiles there is no way you’d be able to earn back your high reputation or retrieve your posted information (and comments!) should social media platforms suddenly close up shop and disappear tomorrow. That’s why it’s important to maximize your website to its fullest advantage.  Social networking was created to help you share, connect and converse with others. Think of using your website the same way and you’ll be set for many years to come. Click to continue…

Facebook Tools

Image credit: Hubspot.com – http://www.hubspot.com/Portals/53/images/facebook-tools.jpg

Facebook is an excellent social media platform for both individual and business use. However, many businesses are not taking advantage of Facebook’s unique features to collect and cultivate content from a variety of sources for their own use. In this blog post, I outline two (2) ways you can get more content and information from using Facebook’s unique features. Click to continue…

social media managementDid you know that as of March 31, 2011 there were approximately 154,971,340 active Facebook users within the United States? This equates to a 49.5% penetration rate! In fact, Maryland residents make up approximately 2,573,120 active Facebook users as of March 31, 2011. Now, with the rise of YouTube as the second most popular search engine and Pinterest’s ability to bring in more website traffic compared to LinkedIn, Google+, and YouTube, it’s time to take social media for your business more seriously. Click to continue…

20 tools to backup your social media profiles and content

By now we are all aware that backing up our computer data is extremely important. Every business, consumer, and organization needs to protect its information from potential loss. Whatever the files are (photos, videos, archived school projects, client data, or even financial data), if the data is important, back it up to ensure you are covered. Click to continue…

Social media checklistIf you are a new business owner and are just starting your social media journey, it can be intimidating and frankly, overwhelming. There are a ton of social media platforms for you to chose from but not only that, growing your audience and increasing engagement levels on those platforms are just as important, if not more important than choosing the right social media sites for your business niche. Being a new small business owner, social media should be fun and an exciting learning opportunity! But, let’s say you have established your business and made a website to show case your products and services. Now, you want to integrate social media into your overall communications and marketing strategy before you actually launch your new business and make it public. This blog post assumes that you’ve chosen which social media platforms you’re going to utilize and you’re ready to launch your business. Click to continue…

Business man with head in mansThis past week I had a conversation with a colleague of mine who told me the organization she works at is throwing her into a new project that she never expected would come across her desk. She, along with some of the Information Technology staff members, are now in charge of creating the social media strategy for the organization. She asked, “Is there a social media strategy template that you use? How do you go about creating a strategy? I’m lost!”

Creating a social media strategy can be difficult, especially when one is not familiar with all of the available social media tools and technologies. Heck, its even a challenge for us social media managers and consultants who live and breath this stuff everyday! The good news is that because social media has been around the block and organizations are finally on the band-wagon of this never-ending trend, general conclusions of what works and what doesn’t work has been made public.

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Twitter birdAs a small business owner it can be tough to bring in new customers or build a steady portfolio of raving fans. Today I want to share with you one of Twitter’s most under rated and under used feature by businesses that can bring you hundreds of new leads or customers starting today!

In fact, this particular feature on Twitter is so overly used by the general public that you probably didn’t even think to use it to pull in new customers or clients. So what is the “secret” feature on Twitter that I’m talking about? Click to continue…

Internet blog readerThis past week I had the opportunity to speak with a friend of mine who asked me for some general advice regarding their website. After some back and forth discussion and question probing sessions via e-mail, my friend had disclosed something that I have been pondering about since our last interaction. Here is the piece of the conversation that got me thinking: Click to continue…