Reasons Why You Should Start Using a Social Media Calendar
While most marketers know they need a social media marketing plan, some still struggle to implement their plans, largely because they are disorganized. To flourish as a social media marketer, you must keep up with a growing list of tasks you need to carry out on a daily and weekly basis. There is no better way to keep tabs on all the aspects of your social media marketing strategy than creating a social media calendar. Convinced? Here are five reasons why using a social media calendar is a necessity for today’s marketers.
It becomes easy to identify posts performing poorly
Even when you have put your best foot forward creating your content marketing plan, there will always be some blind spots that will emerge as you begin implementation. A social media calendar makes it easy to see the progress of the implementation process, including these blind spots, so that you can address them. One way you can solve this problem is by observing how your content is attracting and retaining visitors via search engines. Google Analytics gives you all the data you need to determine which pages and posts are doing best. You can then use this information to change the posts you share on social media. Chances are that your audience on social media will react in a similar fashion to the reaction of those who see the same content on search engine results pages (SERPs).
You will find time to do research
Without a clearly outlined social media calendar, the majority of social media marketers get lost in the publishing of content and invest very little in research. The problem with this approach is that you cannot get an inner understanding of your audiences. An effective marketer understands the place of research in any strategy and why the insights you get through research are important in improving your social media activities towards achieving higher engagement and conversions. A calendar will allow you to schedule posts so that you can spend more time going through your reports, learning how other marketers are conquering social media as well as understanding and leveraging new social media tech tools.
You don’t miss important dates
For some business types, the key to making money is knowing when to sell your products. Certain dates represent opportunities that are usually unavailable in the rest of the year. For instance, if you’re in the retail industry you can take advantage of holidays and seasons to sell certain products or conduct certain promotions. Creating a social media calendar makes sure you take advantage of these opportunities by planning well in advance. The last thing you want is to remember that there was an opportunity you would have taken advantage of but forgot about.
You won’t overwhelm your content writers
An overwhelmed content writer will produce poor quality work. Without a social media calendar, you will find that sometimes you will give your content writers too much work and other times, no work at all. In those moments when you need a lot done your content writers will feel overwhelmed. Creating a content calendar redistributes the work. It also allows your writers to know what they need to do at any certain time. They can plan their time and their schedules.
Using one social media network and neglecting the others
A social media calendar shows you all the tasks that need to be done for each social media network. Without it, you can find yourself doing so much working on one account and forgetting the others. The social media calendar creates a routine that you can follow to write, publish and promote your content. It allows you to see clearly where you’re putting most of your efforts. It gives you insights into what you’re doing wrong and what you’re doing right and ideas on how you can improve. Social media calendar makes sure that you’re consistent across different social networking platforms.
Social media marketers as that use social media calendars do better than those who don’t. If you want to improve your results you need to start using a social media calendar. Well, it might be hard to do at the beginning, but you will get used to it over time.