If Social Media Disappeared Tomorrow, What Would You Do?
Putting all of your eggs in one basket can be a risky move. Putting your business marketing efforts into one (or several) network that you have no control over is even riskier. When using social media sites such as Facebook, you grant them permission to use and share your content with others in anyway they wish and, besides backing up your social media profiles there is no way you’d be able to earn back your high reputation or retrieve your posted information (and comments!) should social media platforms suddenly close up shop and disappear tomorrow. That’s why it’s important to maximize your website to its fullest advantage. Social networking was created to help you share, connect and converse with others. Think of using your website the same way and you’ll be set for many years to come.
Your website is your main hub. Everything that you post online through social media should point directly back to your website where you have control over how you utilize the space from design to content.
When you start to use your website as your main hub, as if it were a social media site itself, you’ll be able to:
- Grow your e-mail list
- Drive qualified traffic to your website
- Position yourself as an expert
Here are some ways you can turn your website into your own social network:
Search Engine Optimize Your Website
There are many resources available for you to learn search engine optimization (SEO). One resource I particularly enjoy is Inbound Marketing University by HubSpot, a free training program that covers inbound marketing tactics like SEO and Marketing Analytics. That being said, there is no reason why you cannot learn the basics of SEO and optimize your own website using both long-tail and short-tail keywords. If you aren’t sure which keywords to choose, play around with Google’s Adword Keyword Tool, update your websites title, meta tags and optimize your web page content and see how your website ranks in a few weeks using Google Analytics and manual research on search engines like Google, Yahoo! And Bing. The point here is that when your website is optimized, you have a higher chance of it being ranked highly on search engines therefore giving you qualified organic traffic.
Write Excellent Content
Once you start writing excellent content, your audience will grow. The only reason why visits a website is because it provides solutions to their problems. So, be sure you have excellent content to provide! The best way of doing this is by blogging consistently. This could be 1x a month (to get you in the groove) or it could be as much as 1-2x a week. If you’re stuck and have no idea what to write about, start with turning the most commonly asked questions about your industry from your clients into blog posts. I bet if you think really hard you can come up with at least 8 weeks of blog posts in just a few minutes! Remember – content is king, period.
Call To Action
When you send out your weekly (yes, weekly) e-mail to your subscribers, make sure you have several calls to action. These can ask your subscribers to:
- Read and comment on your latest blog posts
- Share your content on Facebook, Twitter and LinkedIn
- Tweet about your newsletter (to get new subscribers!) *Hint: I love Click to Tweet for this exact thing!
- Click on a link to read about your newest product/service offering.
The formula of call-to-action is simple: When you provide unique content that has helped your visitor, they will in turn help you — you just need to remind them.
Utilize Social Sharing Icons
There are a ton of free social media button widgets available through WordPress (my preferred website framework) so it’s easy to include social sharing buttons onto each blog post. Enabling these buttons at the top or side of blog posts reminds visitors to share your content with others. In turn your content will be shared with thousands of additional people not currently in your network. In fact, people are now accustomed to looking for these buttons so don’t leave this key feature off your website.
So, what would you do if Facebook disappeared tomorrow? Do you have a strategy? Comment below!