Social Media Emerged. The Web Changed Forever
These are just some of the many changes that social media brought to the web. Changes that tell us that the internet will never be the same again.
Social media has been changing dramatically and has brought very many changes to the internet marketing landscape. Looking into the future, it’s hard to imagine how social media will impact web marketing in coming years. Of all the many changes that social media has brought to internet marketing three stand out. These three revolutionized web marketing forever. They include:
The face of search and search engines
There was a time that Google and other search engines dominated how people looked for and found new businesses on the web. They emergence and subsequent dominance of social media on the web changed that. Today, businesses not only need to show up on search engines, they also need to have a social media presence. Businesses can no longer afford to just put their marketing efforts on search engines alone.
While search engine optimization (SEO) is still important today, social media marketing is also extremely critical. In fact, more and more customers are choosing to do their searches on social networks instead of search engines. The search numbers on Twitter, Pinterest, and Facebook are on the rise. As a result these social media networks have become an important piece in determining the type of content that people consume online.
Through social media we now have social proofing
Social proofing depends on the initial number of people interested in a product or service. The principle of social proofing states that if a significant percentage of people who first hear about a product like it, the probability that more people will like it the moment they learn of it increases. For instance, if a restaurant is busy, people interpret that to mean that the restaurant is good.
Before the emergence of social networking sites, the most important way of social proofing on the web was through links. This may have, at least partly, informed Google’s decision to develop PageRank. In retrospect, we now know how powerful and critical PageRank was in making Google the most powerful search engine in the world. Because Google does not disclose how social signals impact its search engine rankings, marketers continue to do their own research to determine just how powerful the social signals are to their ranking on search engines. That said, there is enough evidence to conclude that social signals play an important role in search engine rankings.
Through social media the web became interactive
It is easy for us to take for granted what we see on the web today. In fact, for most people, it’s hard to imagine a time when the web was not interactive. Just a few years back, most websites were largely static. It is not until the emergence of social media sites that these plain html websites started changing. Today, it’s harder to find a static website than it is to find a responsive one and one that interacts with its users.
The next time you visit a website that is interactive, remember that social media played an important role in changing that landscape. Indeed, it is now not hard to find a website where you can chat with a bot in real time. This is just one of the many changes that social media brought to the web. Changes that tell us that the internet will never be the same again.