It seems like yesterday that social networking sites like Facebook went mainstream. Yet, it has been over 15 years now. Like dog years, digital years come as fast as they go and in the digital world, a few years can look like a century. Anyone who works in the industry can tell you that just a few months away from the heart of things can seem like a decade out of the know.
In the last 14 years, the social media scene has gone through many transitions and continues to change every single day. From new ways of doing common tasks to new timeline updates, the social media evolution continues; there is always something new happening on social media platforms. While the companies that dominated the social media space in 2010 are still in the game today, they look nothing like they did back then.
If you are a keen follower of social media, then you know that LinkedIn reached a user base of 90 million people in 2010. Today, the social network has over 467 million users.
Imagine this: it is less than a decade ago when Facebook became available to the general public the world over. It indeed feels like it has been longer than that. Today, Facebook has over 2 billion active monthly users with over 54% of them accessing the site via mobile devices.
In 2010, Instagram was the new kid in the block. In 2012 Facebook bought Instagram for a billion dollars. Today, Instagram has over 800 million users.
Twitter was launched in 2009. Today, it has over 300 million users and has extended its character limit from 140 characters to 280 characters.
How do you get the maximum ROI from social networking platforms?
Today’s audiences are not engaging on social websites the exact same manner they had been in past years. HubSpot reports that 43 percent of individuals in a survey they recently conducted wish to view more video content from entrepreneurs and 51.9 percent of marketing professionals worldwide name video as the sort of content that brings the best return on investment.
Today’s buyers need 24/7 communication and platforms like Facebook Messenger supply you with the capability to be there when your customers want you. Look into the possibility of using a bot which lets you reply to your customers, if a person can not be there 24/7 to reply messages. By being there when your customers want answers, you create a feeling of trust between the clients and your business.
Virtually every social networking platform that companies use today has analytics attributes. It is not about posting anything and trusting it’s well received, nowadays. By using the features built into such networking platforms it becomes extremely easy for social media managers to understand what works and what does not.
Analytics will show you what people want to see. With this information, you can redesign your social media strategy to give your audience what they want. The in-built analytics have made it easier than ever to monitor posts and have a deeper understanding of how your followers interact with what you post on your social media channels. If you would like to get the absolute most from your social networking efforts in the current market, you have to make certain that you’re taking advantage of these tools set before you.